Merchant Services of America

Berg Liquor Control — Every Pour Counted. Every Pour Rung Up.

Your liquor is your margin. Berg makes sure you keep it.

The Berg All-Bottle 704 liquor control system counts every pour, rings every drink on your point of sale, and gives you a true record of what left the bottle and what reached the register. Merchant Services of America — a Berg liquor meter representative — brings Berg liquor control to your bar as part of one complete point of sale and payments package — quoted for your bar, measured on site.

How it works — no ring, no pour

• Every bottle wears a Berg pourer. Each bottle at the rail and on the back bar is fitted with a price-coded Berg All-Bottle pourer, secured with a tamper-evident seal.
• The pourer only pours through the ring. A Berg pourer will not dispense unless it is engaged with the system's activator ring. There is no way to pour a drink the system doesn't see.
• The pour rings itself up. With Berg Direct Ring-Up, the moment a drink is poured, the sale is sent to your point of sale terminal — the right drink, at the right price, with the portion you programmed. No ring, no pour; no pour left off the check.
• The payment runs clean. Your point of sale sends the completed sale through the Datacap NETePay gateway to your payment processing — liquor control, point of sale, and payments working as one system.
• You see it all. Berg Infinity software records every pour, so the bottle, the register, and the report finally agree with each other.

The hardware

Berg All-Bottle 704 control system

The heart of the system. The 704's activator ring control unit works with the pourer on each bottle to dispense a measured portion — programmed by you, by brand and by drink — and to record every pour. Each 704 station includes its controller (ECU), power supply, activator ring, and programming. The 704 carries seven price levels with four programmable portion sizes at each level, so well, call, and premium pours are each priced and portioned the way you set them.

Berg All-Bottle pourers

Price-coded bottle-top pourers that fit the bottles you already display and pour from in the traditional way. Pourers are secured with tamper-evident seals, and they dispense only when engaged with the activator ring — a bottle cannot be poured off the system. Standard and high-flow pourers are available to match the speed of your bar.

Universal cable kits

The connection between the Berg controller and your point of sale terminal. The cable kit is what makes Direct Ring-Up possible — it carries each pour from the Berg system straight into the sale on your point of sale.

Berg Infinity software

The management layer. Infinity networks your Berg dispensers together and gives you reporting and accountability from your computer: pour counts, sales data, volume, and pouring costs, along with inventory and maintenance management. Portions and pricing can be scheduled — happy hour pricing and portions can change automatically and return to normal when the event ends — and stations can be set to shut down at closing time. One bar or several, Infinity gives you a single point of control over all of it.

Installation, plainly stated: The All-Bottle system is a light install — no bottle pressure, no pumps, and no liquor tubing to run. The units and rings are mounted, pourers and seals are fitted, brands, portions, and prices are programmed, and the controller is connected to your point of sale. Every installation is quoted after a site measurement, because every bar is built a little differently.

Why bar owners put Berg behind the bar

• Pour accountability. Every pour is measured and recorded. What leaves the bottle is what the report says — no more guessing where a bottle went.
• Shrinkage control. Over-pouring, under-ringing, and drinks that never reach a check are where bar profit quietly disappears. A pourer that only pours through the ring closes that gap at the source.
• Inventory visibility. Infinity reporting shows pours, volume, and pouring costs by station, so inventory stops being a monthly surprise and becomes a number you manage.
• Consistency. Every bartender pours the portion you programmed, at the price you set — the same drink, made the same way, on every shift.
• Faster, cleaner service. Bartenders keep pouring in the traditional way, from the bottles your customers see. The control happens in the pourer, not in extra steps at the rail.

Pairs with your point of sale

Berg publishes the point of sale systems its liquor controls interface with, and Merchant Services of America builds the Berg system and the point of sale as one package — programmed together, installed together, supported together.

• Shift4 Focus appears on Berg's published point of sale interface list for the All-Bottle system — a proven pairing for bars that want Berg control with their point of sale.
• Running a different point of sale, or choosing one now? Berg's published interface list covers a range of systems. As part of every quote, we confirm that your point of sale — and its current version — accepts Berg liquor-control commands before anything is ordered, because that confirmation is part of doing the job right.

However your bar is set up, the pour, the point of sale, and the payment run as one system — and one company answers for all of it.

Frequently asked questions

Can my bartenders still pour normally?

Yes. Your bottles stay on display and your bartenders pour in the traditional way. The difference is the pourer: it dispenses a measured portion only when engaged with the activator ring, and the pour is recorded and rung up as it happens.

Does Berg work with my point of sale?

Berg publishes a list of the point of sale systems its controls interface with — Shift4 Focus is on that list for the All-Bottle system. Before we quote your installation, we verify that your point of sale and its version accept Berg liquor-control commands, so there are no surprises on install day.

What does it cost?

Every Berg system is priced by quote. The equipment your bar needs depends on your stations, your bottle count, and your point of sale, and Berg's own pricing is subject to field measurements — so we measure your bar on site first, then give you one complete written number for equipment, installation, and training. No invented figures, and no surprises after the fact.

What do I see in the reports?

Through Berg Infinity, you see what was poured, where, and at what cost: pour counts, sales data, volume, and pouring costs, with inventory and maintenance management on top. You can also schedule portion and price changes — happy hour, for example — to happen automatically.

Call to action

Put every pour on the record.

Call Merchant Services of America for a Berg liquor control site survey and a complete written quote for your bar.

216-966-0856 · 866-211-8979

Or reach us through the contact and enrollment pages at merchantservicesofamerica.com — tell us about your bar, and we will schedule the measurement.

Equipment is quoted per bar and subject to field measurements. Point of sale compatibility is confirmed for your system and version before any order is placed.

Merchant Services of America is a fiduciary-minded American payment solution provider.